Tipping the balance: Conquering the ad tech ecosystem with Content Ignite
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About 20 years ago, James Hanslip was working as commercial director for a magazine publisher when he was faced with the challenging task of transforming the business from print to digital. As he looked for advertising tech partners, frustration started to set in.
“I found working with ad tech vendors very complicated and very time consuming,” he recalls. “Everyone sort of promised the world and delivered little, which hasn’t changed a great deal, I’ll be honest.
“That was one
“I found working with ad tech vendors very complicated and very time consuming,” he recalls. “Everyone sort of promised the world and delivered little, which hasn’t changed a great deal, I’ll be honest.
“That was one
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