Staying power: Lessons in brand endurance from pioneering wellness magazine Longevity
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It all started when a publisher met a go-go dancer in London. In the 1960s, Bob Guccione, founder of Penthouse, approached former ballerina Kathy Keeton in a club – a fateful meeting that would ultimately lead to the creation of Longevity, a pioneering wellness magazine exploring ways to delay the ageing process through science and nutrition.
The publication, which was launched in 1989, is still going strong in 2026 and is now based in Keeton’s place of birth, South Africa.
“How Long
The publication, which was launched in 1989, is still going strong in 2026 and is now based in Keeton’s place of birth, South Africa.
“How Long
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