📰 Media & Journalism May 7, 2026 · Alyssa Mercante

The biggest creators feel growing pains as they try to build successful standalone companies

Digiday
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The biggest creators feel growing pains as they try to build successful standalone companies
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What works structurally for an individual creator doesn’t automatically translate into a scalable media company, and more founders may be running into that reality.



Late last month, reports emerged that Unwell Network, the media company founded by “Call Her Daddy” mega creator Alex Cooper, faced high employee turnover because of an allegedly dramatic and frenzied work environment. Around the same time, a lawsuit was filed against Jimmy “MrBeast” Donaldson’s Beast Industries, accusing the comp

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