‘Maybe ChatGPT is a different kind of a place’: Why OpenAI is saying no to search budgets — for now
Source ↗
👁 1
💬 0
Three months into testing ads, OpenAI has significantly changed. An ads manager is now up and running, pricing has come down and ad tech partnerships have been struck. What hasn’t shifted is the pitch to advertisers: we want test budget ad dollars, not search. That’s a notable position for a platform that just made performance-based buying available.
Marketers can now buy ads based on if they’re clicked on inside ChatGPT. When that option was reported by Digiday last month, the as
Marketers can now buy ads based on if they’re clicked on inside ChatGPT. When that option was reported by Digiday last month, the as
Comments (0)