📰 Media & Journalism May 7, 2026 · Krystal Scanlon

‘Expand thoughtfully’: OpenAI offers ChatGPT ads to new markets including the U.K., Brazil and Japan

Digiday
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‘Expand thoughtfully’: OpenAI offers ChatGPT ads to new markets including the U.K., Brazil and Japan
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OpenAI’s ads business is going global.



Over the coming weeks it will start testing ads in its ChatGPT AI-powered chatbot in the U.K., Brazil, Japan, South Korea and Mexico. Those countries join the U.S., Canada, Australia and New Zealand as markets where advertisers can buy ads in the app, though not all markets are equal. In the U.S., for instance, capabilities are more advanced and advertisers can reach logged-out users as well as logged-in users. Moreover, they can do that themselves after

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