📰 Media & Journalism Jun 12, 2026 · Charlotte Tobitt

SPUR publishes ‘common language’ for tracking AI use of publisher content

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SPUR publishes ‘common language’ for tracking AI use of publisher content
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Publisher AI standards coalition SPUR has shared details of a proposed “common language” for tracking content usage by AI companies.



SPUR aims to come up with a standard technical foundation for how AI platforms report on use of the content they scrape. This could be used by publishers when agreeing licensing deals.



SPUR was launched at the start of the year by The Guardian, the Financial Times, BBC, Sky News and The Telegraph and has since added more than 20 other publisher me

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