📰 Media & Journalism Jun 18, 2026 · Sara Guaglione

How USA Today Co. is trying to beat AI Overviews on World Cup news

Digiday
View Channel →
How USA Today Co. is trying to beat AI Overviews on World Cup news
Source ↗ 👁 2 💬 0
In the fight for visibility in an AI-powered search era, USA Today Co. is betting that speed can still beat the machines. After using AI-assisted, pre-written “shell files” to help boost traffic to Winter Olympics coverage, it’s rolling out the same strategy for this summer’s FIFA World Cup 2026.



The race to win Google search now starts before AI can get there. USA Today Co. is pre-writing articles — with the help of AI to pull related content from its archive — so it can be ready with breaki

Comments (0)

Sign in to join the discussion

More Like This

That’s Why This Shit Rules
Defector · 1d ago
📰
LiveRamp Launches Brand Campaign on Netflix as Publicis Deal Fuels Scrutiny of its Neutrality
Adweek Feed · 1d ago
📰
Jupiter Festival Miami Adds IAB as New Founding Partner Ahead of Launch
Adweek Feed · 1d ago
Banger British Grand Prix Ends With A Whimper
Defector · 1d ago
FIFA Makes Good And Right And Not At All Corrupt Decision To Rescind Folarin Balogun’s Red Card Suspension
Defector · 1d ago
📰
Hyundai Upgrades World Cup Stunts With First Robot-Powered Halftime Activation
Adweek Feed · 1d ago