Yahoo DSP is launching an ‘agent network’
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As advertisers grow increasingly anxious about AI governance, transparency, and platform concentration, Yahoo is positioning its demand-side platform as an alternative to the industry’s emerging black boxes.
Yahoo DSP has today unveiled a new Agent Network that connects advertisers with AI-powered tools from 23 ad tech partners across a number of different ad campaign parameters: audience targeting, campaign activation, creative, and measurement workflows.
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Yahoo DSP has today unveiled a new Agent Network that connects advertisers with AI-powered tools from 23 ad tech partners across a number of different ad campaign parameters: audience targeting, campaign activation, creative, and measurement workflows.
Related Insights
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