📰 Media & Journalism Jun 18, 2026 · Sara Guaglione

Media Briefing: The new World Cup SEO playbook: What’s in and what’s out

Digiday
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Media Briefing: The new World Cup SEO playbook: What’s in and what’s out
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This week’s Media Briefing looks at why the World Cup is no longer the easy search traffic win it once was, and how publishers are adjusting their strategies to pull people in.




The new World Cup playbook



Reuters Institute report shows people are swapping news sites for social, video platforms



U.K. publishers move to charge tech companies for AI scraping, Washington Post gets hit with class-action lawsuit around subscription pricing, and more




The new World Cup playbook



The W

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