⚽ Sports
Jun 22, 2026
Those World Cup “Hydration Breaks” Have Fox Rolling in Dough
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What is the value of a World Cup water break?For fans and players, they’re not worth much at all, and have engendered complaints they break up the flow of the game and topple decades of strategy.But for Fox Sports, the company airing the tournament in the U.S., the dollar figures loom larger than Lionel Messi lining up for a penalty kick: At least $250 million, with a plausible value of $500 million-600 million.Yes, that’s how much the company is likely to collect from advertisers for those snea
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