💻 Technology Jun 29, 2026 · Stephen Schenck

Nothing’s Instagram ‘hack’ sure feels like a viral marketing stunt

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Nothing’s Instagram ‘hack’ sure feels like a viral marketing stunt
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TL;DR


Nothing India claims to have lost control of its Instagram account.
Its Instagram feed has recently been taken over by selfies of a man wearing a Nothing jersey.
There’s the very distinct possibility that all this is just a marketing stunt, although Nothing swears “This is not us.”


Nothing’s got a new phone launch coming up right around the corner, with the Phone 4b expected early next month. Ahead of that new hardware debuting, though, the company is either dealing with a very public

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