📰 Media & Journalism 5d ago · Alyssa Mercante

How a content marketer became an award-winning cannabis creator

Digiday
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How a content marketer became an award-winning cannabis creator
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Ahead of opening its doors in 2023, Gotham Cannabis Dispensary had a marketing problem. Cannabis was legal in New York City, but social media platforms strictly prohibit selling, advertising, and marketing it. In some cases, you can’t even be seen consuming it. Gotham needed a savvy, platform-safe way to grow and as a hyper-specific and hyper-local brand, the challenge was even more daunting.



So Gotham, which set out to blend culture and cannabis in a high-concept retail space, made one

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