Why India's rich are going all in on EVs
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India's wealthy car buyers are embracing electric vehicles (EVs) at an unprecedented rate, outpacing the rest of the market.
In the first half of 2026, one in four BMWs sold in India was an EV.
This gives the German luxury carmaker an EV penetration rate nearly three times that of the overall passenger vehicle market, where EVs accounted for about 8-9% of sales during this period.
In the first half of 2026, one in four BMWs sold in India was an EV.
This gives the German luxury carmaker an EV penetration rate nearly three times that of the overall passenger vehicle market, where EVs accounted for about 8-9% of sales during this period.
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