🦄 Startups & VC
3d ago
How Cashfree Payments is helping India’s next wave of SMBs build and scale
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For a small business, getting a customer to discover a product is only half the battle. The harder part is getting a first-time customer to trust the business enough to pay.A customer may click on an ad, browse a product, and reach checkout, but a young or unfamiliar brand still has to close a trust gap before that interest becomes a transaction. For emerging digital businesses, the payment experience becomes part of the customer experience itself.In a recent conversation with YourStory, Akash S
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