Why Google’s ad business escaped a breakup
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Google’s immunity to breakup is starting to feel inevitable.
Another attempt to force one has been written off. That’s despite the world’s largest advertising business being judged to have built that dominance on an illegal monopoly over online advertising. Judge Leonie M. Brinkema, of the U.S. District Court for the Eastern District of Virginia, ruled the company will answer instead through a string of behavioural remedies.
Why she chose that path isn’t public yet. Her written reasoning i
Another attempt to force one has been written off. That’s despite the world’s largest advertising business being judged to have built that dominance on an illegal monopoly over online advertising. Judge Leonie M. Brinkema, of the U.S. District Court for the Eastern District of Virginia, ruled the company will answer instead through a string of behavioural remedies.
Why she chose that path isn’t public yet. Her written reasoning i
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