Effie.ai is betting on closing the gap between testing AI and actually running it in retail
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Effie.ai, a Chicago-based startup building agentic AI tools for retail execution, has brought on Nataliia Freidrich as Strategy Advisor in its Chicago office. Freidrich arrives with more than 15 years of experience in revenue growth management, commercial operations, and transformation, with stints at Mondelēz International and AB InBev.
The hire, which on the surface looks like just another appointment at an AI startup, points to a much bigger problem facing the whole industry: the distance
The hire, which on the surface looks like just another appointment at an AI startup, points to a much bigger problem facing the whole industry: the distance
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