Sears Sold 75,000 DIY Mail Order Homes Between 1908 and 1939, and Transformed American Life
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Two of the books that most shaped American culture both happened to bear the nickname “The Big Book.” While the second of these, the A.A. Manual, published in 1939, changed the country with 12-Step recovery groups, the first of these, the Sears Catalog, transformed America with mass consumption, offering customers in every part of the country access to modern conveniences and retail goods of all kinds at unheard of prices. Beginning in 1908, Sears started selling entire houses, in approximately
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