AdWeek

IAB CEO David Cohen said one of the main draws was influencing the festival’s programming.

LiveRamp is pitching itself as a trustworthy foundation for AI marketing as ad industry players cast doubt on its ability to remain neutral under Publicis’ ownership.

Hyundai's Atlas robot made its global World Cup debut.

Fox News was the only network with primetime growth in total viewers and the demo.

And the evening ratings for the week of June 22.

July 4th is a reminder that marketing can't manufacture authenticity.

The Bear's final season sold out its sponsorships, but its influence goes well beyond the TV screen for FX and Disney.

It’s a golden era for creatives, and trust remains the biggest non-negotiable.

Step into a true best of Cannes Lions event.

Agentic workflows are becoming standard in the industry, but rising token costs could complicate the shift.

Fox closes its upfront deals around a month earlier than last year.

The move comes as rival Criteo cut its ChatGPT ad minimum, intensifying competition among platforms vying for a piece of OpenAI’s ad business

Early tests show larger chatbot orders as the grocery-delivery app prepares ad pilots.

On Thursday, the audio and podcast company iHeartMedia unveiled AudioGraph, a new suite of advertising capabilities built by its Triton Digital subsidiary that aims to bring digital-style targeting, planning, and […]

The multiyear strategic agreement will put AWS' agentic AI tools in the hands of WPP’s business transformation experts

In addition to agentic standards, WPP Media is developing its own buying agent for video.

Two Omnicom vets fill Stacy DeRiso's shoes at the former IPG agency as she rises to Omnicom Media role

Horizon Media has built a software layer into its platform, so its ad-buying agents can interact with agents from adtech partners as well as agents built by media companies.

The risk isn't that tech ruins Cannes, it's that creativity gets discussed more than it gets celebrated, and that the deal gets more stage time than the work.

After acquiring it last year, Rembrand has infused Spaceback with AI capabilities that tells brands which social posts to turn into programmatic ads