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This week’s Media Briefing covers what to expect from the upcoming Digiday Publishing Summit in Key Biscayne, Fla., which kicks off on Sept. 14. Executives from The New York Times, The Wall Street Journal, Reuters, CNBC, USA Today Co., Politico will take the stage to unpack how the traditional publishing model is being rewritten to prepare for a world with fewer clicks and a shrinking open web. What to expect at DPS Why brands are turning to older creators for authenticity AI can’t fake

This story was originally published on sister site, Modern Retail. Almost one year into its existence, Ace Hardware’s retail media network, RedVest Media, just announced a slate of new features for advertisers as part of an upfront event last week. The new features include incrementality measurement functions for off-site media; social amplification and influencer marketing capabilities; an advertising partnership with DoorDash; and weather-triggered programmatic advertising, among others.

Google’s immunity to breakup is starting to feel inevitable. Another attempt to force one has been written off. That’s despite the world’s largest advertising business being judged to have built that dominance on an illegal monopoly over online advertising. Judge Leonie M. Brinkema, of the U.S. District Court for the Eastern District of Virginia, ruled the company will answer instead through a string of behavioural remedies. Why she chose that path isn’t public yet. Her written reasoning i

This week’s Future of TV Briefing looks at signs that influencer marketing may be on the precipice of an economic correction. The economics of the creator economy Netflix’s ad leadership shakeup, the FTC’s YouTube probe, Google’s Hollywood AI pitch and more The economics of the creator economy I haven’t been able to shake something that ur-creator Emma Chamberlain said on Emma Grede’s podcast about a month ago. She was talking about influencer marketing and the creator economy, an

This story was first published by Digiday sibling Modern Retail. Simon Property Group, one of the largest mall operators in the U.S., has more to sell advertisers on than its existing network of almost 4,000 digital screens. That includes location data from shoppers who use its Wi-Fi networks. Simon said last week it had launched Simon Media Network, a retail media network helping brands reach consumers across its more than 200 shopping centers. The company — which generated $6.4

A generation of content creators is growing up, and so are the brand deals they’re being offered.  A recent WordPress VIP survey suggests 60% of U.S. consumers consider AI use in brand messaging a “turnoff,” and creators act as an authentic antidote to hyper-polished, surreal slop. Elder millennial and Gen X creators bring mortgages, burnout, parenting, health scares, and mid-career pivots into their feeds: real-life problems that are hard to fake and increasingly valuable to brands look

Every major social media platform has its own creator revenue program, and the details and requirements of those programs vary greatly.  Though most require a certain amount of followers and activity levels to be eligible and remain so. Some platforms’ partnership programs are invitation only, while others let you apply once you meet the requirements. Platforms like TikTok and Instagram offer several ways to earn money through posting content, from affiliate tags to fan tips to premium a

This story was first published by Digiday sibling Modern Retail. This year’s U.S. Open is set to be the biggest in recent history. And it’s not just because of the record-setting prize money and the newly launched Moët Serve, a drink that’s set to give the viral Grey Goose Honey Deuce competition.  With ticket prices breaking records for 2026 going on resale sites for hundreds of dollars, there is an even greater interest this year in the annual tennis to

Subscribe: Apple Podcasts • Spotify A lot can happen in a few months. A few months ago, NBCUniversal was secure within Comcast, LiveRamp was an independent ad tech company, Hank Green was unbesmirched, and publishers’ complaints about Google were simply that. Then this summer happened.Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

The Federal Trade Commission (FTC) and 22 state attorneys generals are suing Amazon alleging the company secretly overcharged advertisers in its search ad auctions for more than seven years. The suit was filed in the Western District of Washington. Here’s what happened and why it matters.  What did Amazon allegedly do? Amazon told advertisers it was running a fair deal. Bid what you’re genuinely willing to pay, and you’ll only ever be charged one cent more than the next highest bid

OpenAI’s ads business is now running at a $1 billion annualised run rate, just six months after launch. That figure comes from multiplying current monthly ad revenue by 12, so it’s a snapshot of where things stand today rather than money already booked over a full year.  “We’re at the beginning of a new chapter for advertising, with AI creating entirely new ways for businesses and people to discover one another,” said Dave Dugan, vp of global ad solutions. “Reaching $1 billion i

Fresh off its acquisition by Axel Springer, The Telegraph is pushing its podcast ambitions beyond audio, building repeatable franchises that can span video, live events and paid membership. The goal is to deepen direct relationships with audiences at a time when publishers can no longer rely on search and social platforms to reliably bring them in. The Telegraph adopted a video-first approach to its podcast strategy after seeing viewership and video engagement grow this year. The U.K. news

This story was first published by Digiday sibling Modern Retail. Target’s refreshed beauty assortment aims to promote emerging brands, but it includes very few from Black entrepreneurs. Target Beauty Studio is set to launch Sept. 10 in more than 600 Target stores and on the company’s website. The new beauty selection replaces former Ulta Beauty shops within Target stores and will feature more than 1,600 products from 90 brands, largely brands new to Target.Continue reading this a

Ahead of opening its doors in 2023, Gotham Cannabis Dispensary had a marketing problem. Cannabis was legal in New York City, but social media platforms strictly prohibit selling, advertising, and marketing it. In some cases, you can’t even be seen consuming it. Gotham needed a savvy, platform-safe way to grow and as a hyper-specific and hyper-local brand, the challenge was even more daunting. So Gotham, which set out to blend culture and cannabis in a high-concept retail space, made one

Cindy Rose has been in charge of WPP for a year. So far, her tenure is best judged by examining the decisions deferred as much as the ones she’s taken. At the time of writing, the London-listed agency group’s share price has almost recovered from last year’s exit from the FTSE 100 (its first-half results saw shares initially jump 30%, its biggest increase on record) while the company’s performance in the pitching room has also improved. Two thirds of the way through the year, per COMvergen

Anyone in the marketing or agency world knows Linda Boff. The longtime CMO for GE in its heyday, Boff is somewhat of a marketing guru, having worked with multiple agencies over her years. Today she’s the CEO of independent marketing services group Said Differently, which is private-equity owned and operates a bit differently than your usual agency. For one, it’s fully remote and runs on only about 25 full-time staffers, with a network of about 2,000 people available on a freelance basis for w

Bigger budgets, bigger campaigns, bigger partners, bigger goals — marketers are starting to feel that the price to work with creators is out of control. Half of marketers misprice creator fees and 40% of them feel like they overpaid, according to 1,000 marketing and procurement leaders surveyed by Billion Dollar Boy. Danielle Wiley, CEO of influencer marketing agency Sway, said anecdotally that brands pay too much 90% of the time, and though creators are happy to get more money than they may

This story was first published by Digiday sibling Modern Retail. Carhartt is one of the latest brands to lean into sports advertising, finding a way to tap into football season that goes beyond partnering with the athletes themselves. The 135-year-old workwear brand is tapping into NFL season with the latest installment of its “Made Possible” campaign. The 30-second spot highlights the construction workers and tradespeople who worked on Highmark Stadium, the new home of the Buffa

Some 128 million viewers tuned into Fox’s FIFA World Cup coverage this summer, a coup that boosted the broadcaster’s revenue 28% to $4.2 billion in its latest quarterly earnings. And yet, the tournament’s draw hasn’t prompted a headlong rush to funnel ad spend toward streaming and broadcast coverage of club soccer.  “It’s been steady for a couple of years; I don’t think there’s a huge uptick in soccer spending,” said Jim McNamara, svp of national video investment at med

Kara Puccinelli, Chief Commercial Officer, Nexxen Connected TV (CTV) has long shouldered the same assumptions of traditional TV: creative is expensive, reach is broad and measurement can’t be linked easily and directly to outcomes. But that perception is changing, and for good reason.  As streaming gives advertisers more precise ways to reach audiences, test messages and connect exposure to business results, CTV is becoming a practical performance channel for brands that are wil