Skift

Skift Take: The Middle East conflict and higher airfares continue to make their mark industrywide. Read the Complete Story On Skift

Skift Take: JetBlue’s second bag fee increase this year tests how much more travelers will absorb. Read the Complete Story On Skift

Skift Take: Capital Moves, organized by month and updated daily, tracks every notable capital allocation announcement across global travel, providing a running tally of where travel's next dollar is going. Read the Complete Story On Skift

Skift Take: Airbnb’s LA election spending is framed around the 2028 Olympics. A bigger bet could be on the rules after the Games.Read the Complete Story On Skift

Skift Take: At the Skift Transatlantic Summit, Tourism Ireland Chief Executive Alice Mansergh explained how the island of Ireland is navigating current headwinds by investing in connectivity marketing, market diversification, AI-driven discovery, and the authentic local experiences that can keep the country high on travelers’ wish lists.Read the Complete Story On Skift

Skift Take: AirAsia now has a date for Bahrain but less need for it. A Pegasus deal routing Europe traffic through Istanbul undercuts the case for a Gulf hub.Read the Complete Story On Skift

Skift Take: The hotel industry’s distribution war has an overlooked third party: the owner. New questions about AI, loyalty and customer acquisition could make that imbalance even more consequential.Read the Complete Story On Skift

Skift Take: Travel credit cards are moving well beyond points and booking. At Skift Global Forum, Capital One Travel’s Sarah Moore said the opportunity lies in remaining useful throughout the trip by combining context, experiences, technology, and trust to build deeper relationships with travelers.Read the Complete Story On Skift

Skift Take: Virgin Atlantic's anger over Heathrow's terminal shake-up now has heavyweight backing from Atlanta. With Ed Bastian joining the fight, the airport faces mounting pressure to rethink its plans.Read the Complete Story On Skift

Skift Take: Bookings for the Gulf’s peak quarter are on hold until after the U.S. vote. With airlines still staying away, some operators don’t expect a real recovery until late 2027.Read the Complete Story On Skift

Skift Take: CEO Josh D’Amaro has said he is highly focused on reducing costs at the media giant. Read the Complete Story On Skift

Skift Take: Higher fuel costs have eaten into Alaska’s profits and now the carrier says it will cut 200 back office roles to help with cost control. Read the Complete Story On Skift

Skift Take: When hotel giants keep stacking sub-brands and “brands of brands,” they eventually run out of words. Expect more naming collisions as the industry’s label factory keeps humming.Read the Complete Story On Skift

Skift Take: A quick tweak to a five-year-old web page has brought in tens of thousands of views to Visit Norway’s website. Read the Complete Story On Skift

Skift Take: With several airlines staying out of Dubai into 2027 and forward bookings well below last year, this winter’s peak season is unlikely to rescue smaller holiday-home operators following the March and April disruption. More exits are likely.Read the Complete Story On Skift

Skift Take: Gravity Haus combines hotel rooms, workspaces, and gyms to help people fit more outdoor time around work and family. Its growth depends on securing and adapting properties in competitive mountain markets, and persuading customers to pay for a new kind of membership. Read the Complete Story On Skift

Skift Take: Dubai’s airport is busy, but the long-haul airlines that fill its luxury hotels are mostly staying out until spring. Hotels organizing around a European winter rebound need to plan for a later one.Read the Complete Story On Skift

Skift Take: Sustainability is increasingly tied to hotel performance, from operating costs and asset value to guest experience and talent. Accor’s Coline Pont explains how the company’s new Hosting Change strategy aims to turn those connections into measurable value.Read the Complete Story On Skift

Skift Take: Antarctica’s ship capacity grew faster than its pool of experienced guides, and veterans say that’s changing what guests can safely do. The industry disputes that standards have slipped, but no single authority can cap growth on a continent governed by consensus.Read the Complete Story On Skift

Skift Take: Thailand’s arrivals outlook has weakened, but new rooms and flights are still coming. The test is whether resilient luxury demand and new source markets can deliver the returns that investors want.Read the Complete Story On Skift